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Reaching the Rural Poor


Program Overview

After working with 54 credit unions to bring financial services to more than 200,000 people in three years, the Mexican government extended WOCCU's rural credit union outreach program (2008-11) by six months to reach an additional 40,000 people living in some of the most marginalized areas of the country. With funding from Mexico's Bank of National Savings and Financial Services (BANSEFI) through its Programa de Asistencia Técnica al Microfinanciamiento Rural (PATMIR), WOCCU continues to help participating credit unions employ new technologies to open additional points of service and bring affordable financial access to people in need.

During the extension, WOCCU has been working with 31 credit unions with 204 points of service in 17 Mexican states.

See detailed program description

Program Term*

2008/01/07 – 2011/06/30

Program Goals*

  1. Enroll 240,000 new members from medium, high and very high marginalized zones
  2. Expand coverage of financial services in rural areas
  3. Transfer WOCCU management tools and methodologies to the strategic partners
  4. Maximize potential sustainable expansion through select financial intermediaries that are regulated or actively working toward becoming regulated financial institutions

* Program term and program goals include the six month extension and corresponding goal of reaching an additional 40,000 members.


Employing innovative technology to bring financial services to hard-to-reach areas.

Tools & Methodologies

Implementing new management tools and methodologies to work efficiently in rural areas.


Reaching 240,000 new members from unbanked marginalized zones.